ENKLARE

Enklare is a loan broker.
This means that they do not lend money, but act as a helping hand to customers who want to find the best loan offer on the market. By comparing several different lenders with only one credit report, they help customers find the option that suits them best.

YEAR:
2021

CLIENT:
Enklare

DELIVERABLES:
2 x 15s for TV and Social Media.
Print for national campaign.

CREW:
Producer & Agency: Fabian Mannheimer, Volt
Director/Edit/Photography: Mattias Andersson,
Idea/concept: Viktor Arve, Samuel Skwarski, Anton Holmstrand, Volt
Cinematography: Henning Sandström
Setdesign: Tobias Allansson
Casting: Synk Casting
Grip: Per Sandén
Gaffer: Joel Andersson
Grade: Ola Bäccman
Sounddesign: Red Pipe Studios
Stylist: Sofia Ringertz
Make: Ida Eriksson
Prod.Manager:Frida Petersson
Dit/B-foto/Bts: Albin Karlén

AFFORD FREEDOM WITH PREVIS

"You can't predict, but you can prepare." 'Fix it in post' has been an industry-standard phrase for years, implying 'we'll deal with it later.' However, with the Enklare project, we had to do the opposite and 'fix it in pre' (previsualization). We understood that set construction would have a significant visual impact compared to the less costly alternative of renting an office.

Initially, the budget did suggest that renting an office was a more appropriate choice, especially considering that we had to produce two 15-second clips and stills within a single 10-hour day. We couldnt afford overtime either. We knew we needed to be time efficient. In close cooperation with set designer Tobias Allansson, we concluded that if we excluded the ceiling and sidewalls from the set build, we could meet the budget demands. But could we deliver a story set in an office that didn't feel restricted while remaining visually compelling?

That's why we first created a mock-up 3D animatic to see which angles and movements would be feasible. After several iterations of 3D animatics, we finally created something that we felt didn't limit the viewer's perspective and was still creatively engaging and visually captivating.

3D Construction Beginning (Previsualization):
What is the absolute minimum of materials we need, and can afford, to build a set that still enables us to convey the story effectively? We discovered that by omitting the sidewalls and ceilings, we could afford the set construction and still retain our creative freedom.

Identifying the Angles:
The challenge was to find a story we could convey that didn't involve showing sidewalls or ceilings in order to meet our budget. This was the previsualization concept that the client and agency approved during the Pre-Production Meeting (PPM).

Set Construction:
Following the specifications from the 3D previsualization, we proceeded without sidewalls and a ceiling, all the while keeping our fingers crossed for a successful outcome.

Final result:
A 50/50 split between one of the 3D previsualization animatics that the client approved during the Pre-Production Meeting (PPM) and the final delivery.
The similarity is quite striking!

BTS