Umeå municipality celebrates 400 years of fuss.
It is not the geographical location that makes Umeå special. Nor is it the river, the birch trees, or the culture house Väven. What makes Umeå special are the people who live here. It’s that special mentality.
It's in our thoughts, dreams, and visions for the future. It is our 131 456 different opinions about exactly everything. The mixture of heart and brain, pro or against, over here or over there. It is our fuss, our debates, and our social media posts. That unquestionable but more and more frequently questioned right to have your own opinion. So when we celebrate 400 years as a city, we will not put a cake on the main square to celebrate. Instead, we embrace the absolutely wonderful noisy journey that has made Umeå one of the most progressive, creative and cultural cities in the world.
We celebrate 400 years of fuss. Long live open discussions, democracy, and diversity of opinions.

YEAR:
2022

AGENCY:
Bloomy ideas

CLIENT:
Umeå Kommun

DELIVERABLES:
1 x 80s for Web.
1 x 30s for TV and Social Media.
Print for local campaign.

CREW:
Client: Umeå Kommun
Agency: Bloomy Ideas
Production Company: Sand Film
Cast: Tobias Morin
Cast: Frida Sandberg
Dir/Producer/Stills/Edit/Grade: Mattias Andersson
DoP/Producer/Stills/Edit/Grade: Henning Sandström
Head of production: Yuliya Antonova
Gaffer: Peter Brännström
Focus Puller: Felicia Westerlund
Set Design: Jakob Petersson
Costume: Sofia Stattin
Stylist: Amanda Fryk
PA: Sebastian Sahin
Sound: Linda Iro
Sound design & Music: Patrik Öberg at Nakatomi